Hello!
Hello, I’m Krystal — a Singapore-based Digital Designer specialising in creating engaging brand and e-commerce experiences across web and digital platforms.
With experience spanning graphic design, UI/UX, e-commerce, and front-end development, I turn ideas into visual experiences that are both engaging and functional.
EXPERIENCES
Apr 2025 - Current
Digital Content Production Specialist
Apple
- Supported the production and quality assurance of digital content across international e-commerce markets. Collaborated with cross-functional teams to manage content updates, identify and resolve production issues, and maintain accuracy and consistency across web and app experiences.
Aug 2024 - Jul 2025
Graphic Designer & Front-End Developer (Part-Time)
Hoomie Inc Pte. Ltd., Singapore
- Manage & Designed branding and Key Visuals for 3 brands
- Launched, designed, and developed Recova and Ceres Chill websites on Shopify.
2022 - 2023
Graphic Designer
Avant E-Commerce Service Pte Ltd (Ezbuy), Singapore
- Designed visual concepts for print and digital marketing materials (web campaigns banners, digital ads, social media channels, email marketing, Product Optimization, (web & app assets)
2021 - 2022
Graphic Designer
Mummys Market Pte Ltd , Singapore
- Designed and developed multimedia assets, including marketing collateral, brochures, EDMs, web banners, digital ads, social media artworks, animations and large-format print materials.
EDUCATION
2023 - 2025
Bachelor of Arts with Honours in Media and Communications
Coventry University, PSB Academy Singapore
2018 - 2021
Diploma in Interactive and Digital Media
Republic Polytechnic, Singapore
EXPERTISE
KEY PROJECTS
#01 RECOVA LABS
E-commerce Website · UI/UX Design · Shopify Development
Platform: Shopify
What I did: End-to-end website design and development
My responsibilities
- Designed the website UI and page layouts
- Established a consistent visual experience across the site
- Designed responsive layouts for desktop and mobile
- Set up and developed the website on Shopify
- Implemented front-end styling and customisations
I translated the existing brand identity into a cohesive Shopify experience, developing the visual direction, UI/UX, responsive layouts, and front-end design.
Successfully launched a fully functional Shopify website for the brand.
Recova was a new brand, and I joined after the logo and packaging had been developed. My challenge was to build on the existing branding and bring its colours, vibe, and personality into the market.
#02 Ceres Chills
E-commerce Website · UI/UX Design · Shopify Development
Platform: Shopify
What I did: End-to-end website design and development
My responsibilities
- Designed the website UI and page layouts
- Established a consistent visual experience across the site
- Designed responsive layouts for desktop and mobile
- Set up and developed the website on Shopify
- Implemented front-end styling and customisations
I translated the brand identity into the website through colour, layout, imagery, and custom HTML/CSS, creating a responsive and cohesive shopping experience.
A refreshed Shopify experience that brought the brand to life online while creating a clearer and more engaging product journey.
Ceres Chill needed a updated experience that reflects its brand identity while making its products easy to discover and shop.
#03 Legendairy Milk
- Event & Print Materials
Event Design · Large-scale Graphics · Print Collateral
Event: Mummys Market Baby Fair 2024 & 2025
Brands: Legendairy Milk · Recova · Ceres Chill
What I did:
Designed large-scale booth graphics, lightboxes, and supporting print materials for three brands
My responsibilities
- Designed large-format wall graphics for the event booth
- Created brochures and supporting marketing collateral
- Adapted the brand identity across different print formats and sizes
- Prepared artwork based on vendor print specifications
- Coordinated print measurements and requirements with vendors
- Maintained a cohesive visual experience across the event space
I designed the booth graphics and supporting print materials, ensuring a cohesive visual experience across the event space while adapting artwork to different print formats and sizes.
A cohesive event experience that brought the brand to life, from large-scale booth graphics to printed materials for visitors.
To translate Legendairy Milk’s brand identity into an engaging large-scale booth design for the Mummy's Market Baby Fair while coordinating with vendors on print measurements.
#04 Ezbuy Campaigns
UI/UX Design · Landing Pages · Web Banners · EDM (Electronic Direct Mail marketing)
Platform: Ezbuy App
What I did: Designed and developed monthly campaign landing pages and supporting web banners
My responsibilities
- Designed landing page layouts for monthly campaigns
- Created web banners and supporting digital assets
- Developed campaign pages based on promotional requirements
- Adapted designs for different campaign themes and promotions
- Maintained visual consistency across landing pages and digital assets
#05 Mascot Illustration & Animation
Character Design · Illustration · Animation
Clients: Twitch Streamers · Mummys Market
What I did: Created custom emotes, mascot illustrations, and animated digital assets
My responsibilities
- Designed custom emotes for Twitch streamers
- Created character illustrations and expressions
- Designed mascot artwork for Mummys Market
- Adapted illustrations for different sizes and digital formats
Banners
Socials
Landing Page
Drawings
Emotes
Sketches
Video Editing
Photography
Start with the customer – find out what they want and give it to them.
Instagram
LinkedIn